Just Ask a Professional

It’s great to turn to friends for advice, right?

Relationship advice, problems at work, kids and homework, minivan versus Mini Cooper – friends can help you sort it out! That said, sometimes it makes sense to seek professional input. That time your bestie suggested that you tell your boss exactly how you feel? Yeah, how’d that work out?

We mention this because recently the country’s top 100 residential integration firms – the companies that sell and install home automation systems, home theaters, security systems, etc. – named Yale the number one smart door lock! Of all the lock brands available today, these professionals – the tops in their field – prefer Yale! CE Pro, the industry’s leading trade publication, performed the survey and it was the first year they polled installers about smart locks.

We’re not surprised, of course. We know we make great locks. We’ve been doing it for 175 years (read more about our history here). But at a time when people can easily be distracted by the latest shiny new object, the newest gizmo to be cooked up by a Silicon Valley start-up, it’s nice to see that the pros know how to separate the wheat from the chaff. After all, these people make their living selling and installing smart products.

What these professionals understand about Yale is that we don’t see smart locks as just another gadget. Oh sure, they’re cool – let your in-laws in without putting a spare key under the planter, or actually having to be there. But first and foremost, it’s about security. That’s something we know a bit about. Did we mention 175 years? And standing behind us is our parent company, ASSA ABLOY, which provides a vast array of door opening and lock solutions for the institutional, commercial and consumer markets. They seem to know what they’re doing -- a recent report named ASSA ABLOY the world leader in smart locks sales in 2016.

Still wondering why you should listen to what the pros have to say? How about this – they’re our most demanding customers. These are people who make their living installing smart home automation and alarm systems. They’re doing it every day. The last thing they want is a customer calling to say that the lock they installed has failed. They want to install products that provide the features homeowners want, rock solid security, and long-term reliability. Did we mention that they prefer Yale?