Breaking new grounds

The Yale Middle East team recently travelled to Oman and Jordan to host the Yale Oman Conclave and the Yale Jordan Conclave respectively, marking another huge step towards increasing Yale’s presence in the Middle East region. Held in the last quarter of 2019, the events comprised of product trainings and interactive sessions which threw light upon the latest innovations in residential and smart home security solutions by Yale, and how the brand is shaping up to meet the growing demands of ‘Connected Living’.

Both events received an overwhelming response from the audience, which included locally based resellers, contractors, project consultants and modern trade partners. The events were concluded by lucky draws where winners walked away with prizes like Yale CCTV Camera Kit, ENTR^® Smart Door Lock, and Yale Indoor WiFi Cameras.

“These events are a means to understand the market and its capabilities, to ensure that our customers are updated with the latest product developments, and to interact with them on a personal level to strengthen reseller relationships.” – Ahmet Astal, Vice President, Yale Middle East.