Yale to attend the DISTREE Event in Monaco

ISTREE EMEA is a leading ICT & Smart Home Event aimed at European exhibitors.  Hosted at the luxurious Fairmont Hotel in Monaco between the 18th and 21st of February, the 3-day long event operates across a number of categories to celebrate the best in tech, innovation and channel excellence.

We are excited to attend the 2020 edition of DISTREE EMEA, an invitation-only event where individually selected buyers from Europe, Africa and the Middle East have the opportunity to interact with top decision makers and meet clients. The meetings are set up in advance through a ‘’match-making platform’’, ensuring that brands have the chance to speak to those most relevant to their industry.

Besides showcasing the Yale Smart Product Range including our brand-new motorized Linus^® Smart Lock, we are also planning to compete in the DISTREE Awards. These exhibitor-based awards are a great way for tech companies to showcase their best consumer tech products in front of an audience comprised of CEOs, Purchasing and Category Managers.

This year, we’ve decided to enter the ’60 Second to Convince’ Awards and put forward our latest product, the Linus^® Smart Lock, for the ‘Best Product Design’ category.

During the 60 second pitch aimed at 350-plus retailers and distributors in the audience, our Product Unit Director of Smart Residential Access, Markus Henkelmann will present the design-led thought that went into creating Linus^®.

We’re very much looking forward to attending the event and sharing our design story with an audience full of tech experts during the awards. Wish us luck!