Yale Triumphs with Prestigious German Quality Brand Award

We are pleased to announce that Yale has been honoured with the prestigious Quality Brand Award from the German Institute for Product and Market Assessment (DIPMB) for 2025. This accolade, covering all industries across the DACH region, underscores our unwavering commitment to excellence as a home security brand.

With a legacy spanning over 185 years, Yale has consistently been a trusted name in home security, offering a wide range of products from traditional mechanical solutions like safes and padlocks to cutting-edge smart security systems. Our dedication to quality and innovation has made it the go-to choice for consumers seeking reliable and efficient security solutions. By seamlessly integrating advanced technology with its rich heritage, we continue to simplify security, protecting what matters most in an ever-evolving world.

The "Quality Brand 2025" certification is the result of an extensive AI-supported market research study conducted from May 2024 to April 2025. During this period, over ten million digital data points were meticulously gathered and analysed from social media, review platforms, blogs, forums, and news portals. The evaluation focused on key quality characteristics, including product and execution quality, reliability, customer orientation, technical competence, and the frequency of quality-related discussions in public perception. This comprehensive analysis paints a detailed picture of public brand perception in the DACH region.

This award not only highlights our innovative approach to security but also strengthens customer trust, enhances brand appeal, and reinforces our competitive edge. The Quality Brand seal serves as a powerful communication tool, instantly conveying our esteemed reputation as a brand to our current, future and potential customers.

Discover more about our award-winning smart security devices and explore our comprehensive home security catalogue.