Our visions and values
Our purpose
Protection for the home, peace for the mind
We don’t just make homes secure; we make people feel secure too. We reassure them: if they’ve chosen Yale, they can get on and enjoy their lives.
Our brand vision
To be the world’s most trusted brand in home security.
In many countries, Yale is already another name for trust and security. But not everywhere – yet.So we’re aiming high. We want to be the most trusted brand in our field.
Our brand promise
Trusted innovation
Some of them succeed; some of them fail. Some stick around; some disappear. We’re up for the challenge of the new. But when we do new things, we do them properly. That’s why we’ve been around for 180 years.
